The digital revolution has allowed many companies and individuals to move past the format of trading their time and effort for money and into more passive and scalable income stream structures.
The sports coaching industry is no different. This lucrative industry is expected to grow by $9 billion over the next four years, yet many trainers feel they have hit a financial plateau—whether they are self-employed or work for a sports training company.
Last week, ATX Web Designs founder Daniel Griggs was featured in a Forbes article titled Sports Trainers: Monetize Your Knowledge and shared advice for coaches and trainers who are looking to scale their business and grow exponentially. The article explains some of the steps needed to create a digital platform that will turn knowledge and experience into profit.
These steps include:
1. Create content tiers. It is important to match your digital content to your audience. If you’re looking to monetize your knowledge for an online audience, you will need to identify audience segments and create tiers of content that apply to each one. For example, a college athlete needs a different approach than a mother of four young children.
- Progress your audience over time. In the sports training world, people like to see results. One of the advantages of a digital platform is the ability to showcase and adapt to your audiences’ growth. Incorporating various levels of training and utilizing online self-assessments or even live video assessments are ways to create measurable results.
- Use existing platforms. There is no need to reinvent the wheel when it comes to creating and sharing online content. Platforms like Teachable, Podia and Thinkific are valuable tools for content creators and educators. You can even leverage social media platforms such as Instagram or TikTok to provide value for your audience and engage them in your marketing funnel.
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