Your Website Should Run Without You

Your Website Should Run Without You

If your website and mobile app are doing their job, they should run on their own. As an entrepreneur or business owner, your goal should be to get your digital platforms to the point where you are primarily monitoring the activity. There may be certain tasks you want to carry out personally, but everything else should be automated.

Here are three ways to automate your digital presence effectively and efficiently.

  • Predict the questions. Ideally your platform design and copy will make things crystal clear for the user. However, there will be some users who still have questions about the process or who will need assistance. You can save yourself time and energy by preempting these questions and requests before they escalate. For example, a “How-To” or “FAQ” section of your website will go a long way in addressing common concerns. Provide users with everything they need and make it easy for them to get their questions answered. Not only will this save you and your team time, but it can also make your users feel that your company cares about them and their experience with your platform.
  • Create customer service scripts. If an FAQ or ready-made response doesn’t address a customer’s concerns and they feel the need to personally reach out to your team, develop scripts and protocol ahead of time so you can work through each issue in the most efficient way. It is a good idea to track your customer service data so that you know the common sticking points and can see which methods work best for resolution. This will help you refine your scripts over time to make them even more effective.
  • Automate communication. If you invest some time and energy into making customer communication as automated as possible now, you will thank yourself later. From invoicing to billing to updates and announcements, everything can and should be automated. Your customers should be receiving regular communications from your company to keep them engaging with your brand. These communications could be in the form of newsletters, member emails, blog posts, social media posts, text messages or other formats.
3 Things You Need To Know About Creating a Mobile App

3 Things You Need To Know About Creating a Mobile App

These days nearly everyone has had an app idea. What’s yours?

Maybe it came to you in the shower, or while driving, or when getting frustrated with a particular system or process for the 100th time. Over the past 10 years, it has become more simple to create a mobile app, but that doesn’t mean it has become easier. 

There is a lot of strategy, backend planning, design, and testing that goes into creating a successful mobile application. There are many companies that advertise mobile app design or development, but not all of them can help you build strategy and make sure your app will be popular and profitable once released. 

If you have an idea for a great mobile app and you’re ready to turn your idea into reality, here are the three most important things to keep in mind: 

  1. Defining your audience and paint points first will save you a lot of time. All apps are essentially a solution to a common problem. The foundation of your app is your target audience and their pain points—which you will be helping to solve. By clearly identifying your demographic and the problem you are solving up front, you will save yourself a lot of time and energy in the future. 
  2. Validating your idea is key. Validation is the proof that there is a demand for your app and that your app would work “in the real world.” You can validate your app idea by using keyword tools to prove users are searching for this idea, or by seeking out investors who have funded similar products. You could also build a landing page or email marketing campaign and gauge interest from your target demographic that way. 
  3. You need to simplify more than you think. Chances are you’ve thought of several helpful features your app could include. However, the first iteration of your mobile app should be fairly simple and straightforward. Launch with only the core features of your app and eliminate those that are simply a bonus. This keeps your initial costs down and allows you to adjust according to early user feedback. 

The most important part of building a mobile app is passion. If you are passionate about your product and the problem it is solving, you will have the motivation to do what it takes to see it succeed. Want to learn more about getting your mobile app idea off the ground? ATX Web Designs is a full-service mobile app design and development company. Schedule your consultation today by clicking here

5 Tips for Creating Engaging Website Content

5 Tips for Creating Engaging Website Content

When designing or redesigning a business website, many companies start with the visual branding elements: the colors, the photos, the graphics, the cool features. 

Although content is sometimes an afterthought in the website development process, it is equally as important as functionality or design. You may have a high-quality product promoted on a sleek, modern website, but a weak content marketing strategy will still cost you leads and sales.  

Content marketing is the strategic creation of text and multimedia that informs a user and leads them through a specific journey—typically from awareness to consideration to action.

Here are five ways to improve your website content to more effectively market your product and keep your audience engaged.  

  1. Know the purpose of each piece of content. Website real estate is extremely valuable. Attention spans are short and distractibility is high online. Each section of content on your website should have a distinct purpose. By knowing your end goals, you can more effectively mold your content to meet those goals. 
  2. Provide value. Your audience’s attention needs to be earned, so each piece of content on your site should provide some sort of value. Identify what your specific audience values then use bold, simple headlines and straightforward copy that showcase how you can provide that value. 
  3. Move from problem to solution. Digital content marketing is about connecting with an audience’s pain points (the problem) and presenting your company’s product or service as a solution. Frame your content in terms of your audience’s challenges and how you can make their life better. 
  4. Include clear Calls to Action. Don’t assume your audience understands the next step they need to take in moving down the path to purchase—or that they will take initiative to move forward on their own. Each section of your website should indicate some Call-to-Action, such as “learn more,” “sign up,” or “browse our products.” 
  5. Work with the design and functionality – The design and functionality of your website should not be developed separately from the content strategy. At ATX Web Designs, our designers, developers and content writers work together to holistically develop digital products that capture a company’s essence and effectively engage users. 

Questions about how content marketing and web design strategies could elevate your brand and improve your bottom line? Schedule a consultation with one of our digital strategists by clicking here

What Size Web Design Agency Should You Hire?

What Size Web Design Agency Should You Hire?

Hiring a web design and development agency is a smart move for businesses of any size and in any industry. These days, a company’s brand and reputation depend largely on its online presence. A high-quality website and engaging digital marketing content could be the deciding factors between a company’s success and failure. 

Not all web design agencies are created equal, however, and one of the most significant variables is size. If you’re considering web design services, you may be struggling to decide whether to hire a freelancer, small agency, medium-sized agency, or large agency. 

It can be a daunting task to wade through the pros and cons of hiring a small or large web design company, so we have simplified it for you. The following is a breakdown of both the benefits and disadvantages of agencies of various sizes. 

Freelancers

Pros: Cost and flexibility are two advantages offered by freelancers. Freelance web designers and developers typically set their own schedule and rates, and may be able to customize both for your project. 

Cons: There is less accountability and more risk when working with a freelancer, even those who come with positive reviews. In addition, a freelancer cannot offer the diversity of experience and skill available through an agency. 

Small Agency 

Pros: Small agencies (2-10 people) are sure to give your project personalized attention. They may also cater to a particular audience and have industry-specific knowledge. Sometimes, not always, small agencies charge a rate comparable to freelancers. 

Cons: Small agencies may not have the resources to complete complex projects in a timely manner. They may also not have the experience or technical skills that can be found at larger companies with more staff and a broader portfolio. 

Medium Agency 

Pros: Medium agencies are the best of both worlds. They have the staff and resources to handle even the most complex projects, but they are small enough to maintain personal connections with clients.

Cons: Medium-sized agencies may not offer the reduced rate you would receive from a freelancer or small agency. 

Large Agency 

Pros: Large agencies have experience and resources at their disposal. Their diverse portfolios and large staff allow them to take on extensive and complex projects. 

Cons: Large agencies can be less personal. Your project may be outsourced or viewed as just a number, and you may not receive the personal attention or customization you’re seeking. You may also encounter more bureaucracy and red tape with a large agency. 

If you have questions about your web design project and would like to discuss options with design and development professionals, please reach out to us

What Brand Identity Is….And What It Isn’t

What Brand Identity Is….And What It Isn’t

Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. 

Simply put, brand identity is how your consumers view your company or product. A business’ personality, values, marketing techniques and aesthetic all contribute to its unique brand identity. 

Some small businesses and new businesses might operate under the misconception that they need to be well-established or famous to have a company “brand image,” but that isn’t the case. 

It isn’t a question of whether or not your company has a brand identity, but whether you are harnessing the power of your brand. Branding is an important marketing tool that can be used to increase leads, improve sales, create a company reputation and strengthen customer loyalty. 

To further clarify, here is a short list of what brand identity isn’t

  1. Your logo and tagline. Branding is much more than your company’s logo and tagline, or even your company aesthetic. Branding requires defining a clear message and tone and staying consistent across all your social media platforms, written content and marketing materials. 
  2. Expensive. Creating a brand identity doesn’t have to be an expensive process. Even with a small marketing budget, you can develop a solid brand through identifying a niche market, appealing to your audience’s values, and being consistent in your marketing and customer service efforts. 
  3. Permanent. Branding and brand image can be changed over time through a process called rebranding. If you don’t like the way your company is received by the public, you always have time to change. Major companies that have successfully gone through a rebranding process include Old Spice (which used to be known as a hygiene product line for older generations) and McDonald’s (which has shifted to be more health-focused in recent years). 
  4. A one-time effort. Maintaining a strong brand identity requires regular upkeep. Consistency and continuity are key. By creating a consistent look, feel, voice and message for your brand and then regularly presenting the brand to your audience across a range of platforms, you will establish a credible and likeable brand image. 

 

ATX Web Designs offers branding strategy and digital brand development services. For more information, drop us a line